embrace-digital-transformation

by Frederik Rosseel

What was once analogue is now digital. The digital revolution is happening right now, it’s unstoppable and it’s happening faster and faster. For companies, the digitalization gives rise to new challenges and opportunities. Online shopping, e-banking and electronic payments have all become established concepts. Think cameras, phones, televisions, and so on. To help meet the increasingly demanding expectations of customers, partners and employees, companies should fully embrace the digital transformation.

The digital revolution has also impacted the environment in which companies operate. Customers, partners and suppliers have found their way to online services. They demand easy access, whenever they want it, and on the device of their choice. They also expect immediate response around the clock, no matter what day of the week. That is why it is crucial to invest in digital technologies and products, such as digital mailroom and digital onboarding, that allow you to respond faster and create a better customer experience.

Digital transformation: driver for business success

At the root of digital transformation is a simple, yet ambitious driver: take a giant leap forward in business effectiveness and intelligence by capitalizing on all opportunities that digital technologies offer. To succeed in today’s business environment, companies require deeper insights in customer behavior, agility and new business models for greater reach.

An integrated, gradual process

How a company decides to go digital depends on its culture and where it is in its business cycle. Digital transformation does not come overnight. It is a gradual process that unites people, processes and IT. Choosing for digital transformation is choosing for a totally different business model. It requires a particular type of customer engagement and commitment to improve agility on support and services.

New challenges in today’s digital world

The digital revolution involves new company needs and challenges. Not only in the field of technology, but also in terms of customer support and HR management. The biggest challenges for companies today are:

1. Improve customer experience

With a plethora of providers to choose from, customers are only enticed by incomparable experiences on multiple platforms and devices and at every point in their journey. A digital onboarding software is key in attracting new customers – but also to retain existing clients – by providing a seamless, quick and automated onboarding experience. Digital mailrooms make sure any incoming communication from partners, clients and other stakeholders is hassle-free for everyone.

2. Hire the right talent

New technologies are only as smart as the people that manage them. With this in mind, companies need to hire the right digital talent to really get the most out of their digital tools. Data scientists are required to control and analyze big data. Social media experts can tap into the vibrant worlds of today’s digital natives. Web analytics enthusiasts enable smart marketing insights, leading to successful campaigns.

3. Improve customer knowledge

Enterprises today strive for customer engagement and customer intimacy. For this reason, knowing your customers on a deeper level is essential. What influences and motivates them? What are their purchase patterns? The goal is clear, yet difficult to achieve. Data intelligence can predict what customers want, before they know they want it. If you can offer customers this information in a simple, natural way, you will score high on the customer engagement scale.

4. Empower employees

With the right digital tools in place you will see a positive effect on employee morale. Collaboration tools, centralized file storing, CRM and access anywhere anytime empowers staff to perform better and faster, which ultimately is beneficial for employee satisfaction. Enabling real time information sharing across departments stimulates teamwork and innovation. Moreover, software that automates, for instance, your mailroom and onboarding processes reduces the amount of repetitive, administrative tasks, creating a more exciting job for your employees.

5. Optimize business insights

Do you know what is happening in your organization right now, and the world around it? Good! That is a start, but it is not enough. You should be aware of what will happen in the future to be prepared, anticipate and capitalize on that insight. Big data and the Internet of Things are really happening. Enormous amounts of data can reveal patterns and trends you can benefit from with the right tools, in the likes of smarter business decisions.

6. Enable business productivity

Digital technologies allow for shared, secure workplaces where employees can concentrate on their tasks rather than worry about their workplace. Companies benefit from purposeful cross-functional collaboration environments, stimulating business productivity. Not only digital collaboration enhances your productivity. Nowadays, automation can accelerate your business processes even more. Tasks that used to take hours can now be reduced to mere minutes or even seconds by letting intelligent software take over.

Start your digital transformation now

Companies cannot ignore the call of the digital revolution. The signs are omnipresent: Internet of Things, smart devices, remote working, big data, but also volatile markets, increasingly demanding customers and a new generation of digital native employees. Instead of ignoring the rapidly evolving digital world, companies must embrace it now. By responding to these changes promptly, you can build true competitive advantage, before others imitate your success and margins dilute.

Read More Here: https://www.docbyte.com/blog/why-companies-must-embrace-digital-transformation-right-now