SEO - Internet Concept Magnifying Glass with SEO and Growth Chart

An effective SEO strategy has the power to improve brand visibility with increased traffic and more lead conversions.

This is why content marketing teams use SEO software to identify ways to improve their organic search rankings. But even with SEO software, SEO experts find it difficult to pinpoint the most effective SEO tactics. This is because each year Google changes its search algorithm anywhere from 500–600 times.

From meta description length to backlink authorities, Google is always changing the ways its search engine ranks on-page and off-page content. The good news is that much of what Google deems important for its SEO is being analyzed in real time to deliver concrete ways on how to improve your company’s SEO.

To clarify some of the more challenging aspects of SEO, we’ve outlined some of the most important SEO statistics and how you can use this information to improve your SEO strategy in 2019.

Keyword statistics

SEO keywords are an integral factor that go into determining a page’s SERP ranking. Prior to writing content, marketing teams should conduct keyword research in order to discover what online users are searching for the most often. Once marketing teams discover which keywords they should focus on, they can develop a list of keywords or questions that they can answer on their webpage in order to bring valuable content to the user. Users can take advantage of SEO software that will provide them with great keyword research tools and help boost your webpage’s organic traffic.

  • 48% of marketers say that keyword and phrase research is the most effective SEO tactic. (HubSpot)
  • 96% of survey respondents use keyword research and topic importance as the two deciding factors in their SEO strategy. (Medium)
  • Businesses with a strong keyword in their company name rank 1.5 spots higher in search engine results. (Bridge)
  • Long tail keywords with lower search volume convert 70% better than major keywords. (Moz)
  • 25% of all search volume happens outside the top 100 million keywords. (SEJ)
  • 50% of search queries are four words or longer. (Hubspot)
  • 66% of buyer intent keywords are paid clicks. (Clever Clicks, 2018)

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