Here are our 7 tips to build your personal brand in 2019. If you want to learn more about branding yourself check out our Personal Branding Guide here (http://thefigco.com/personal-branding…).
About this video:
- Find Your Niche:
The first thing you must do when creating a personal brand is to find your niche. With personal branding, your niche is who you are and who you market to. To find your niche you must ask yourself two crucial questions: What industry do you want to begin to dominate? What market are you working to capture? Once you’ve established your niche, you’ll be able to streamline your personal brand. You’ll be able to figure out who you can best serve and begin providing them with useful content.
- Be Authentic:
A personal brand should be an authentic brand. Let your audience know what it is about you that makes you qualified to be promoting your brand. Be honest about your failures and setbacks and share the different experiences you’ve had that have led you to promote your brand. When you’re vulnerable with your fans, followers, and clients about who you are and bring your true self into your brand, people will be much more likely to respond.
- Be Visual:
To further cultivate your visual brand presence, you should work to create a logo for your brand. Most people aren’t naturally graphic designers, but when creating your logo it pays to invest in one. They will help you come up with a visually appealing logo to best represent you that you can use for years to come. If you don’t know where to start when looking for graphic designers, try starting with Fiverr.
- Start Taking Videos:
Studies have shown that videos are far more engaging than written content. People are more likely to pay attention to your video content where it could have been easier for them to gloss over a blog post. Videos are also much more personal because tell a story. They take you from behind the keyboard and put you directly in front of your fans, followers, and clients. If you see an engaging video of someone do you find yourself wanting to learn more? We did a video on TheFigCo on the importance of video.
- Collect Emails:
Emails are an affordable marketing option that also give you the chance to segment your market and tailor your message to your desired customers. A frequent email or newsletter gives you the opportunity to speak directly to you customers and builds loyalty and trust. Social media networks can become irrelevant seemingly overnight and you have to constantly strategize to find the most useful platform. Contrastingly, emails have been around since 1971 and they don’t seem to be going anywhere anytime soon. Additionally, social media algorithms are constantly changing and hard to predict. With emails, your message is almost guaranteed to appear in your audiences inbox where they can save your information and easily return to it.
Your time is valuable and when building your personal brand, it’s important to choose where you are going to spend your efforts. Chances are, you have yet to give up your full-time job to develop your personal brand, and if that’s the case, you’ll most likely be working late nights and weekends on your new side hustle. To best manage your time you should attempt to choose the three top channels where you think you’d best be able to reach your desired audience. Find the platforms that works to your advantage and devote your time to these platforms. It’s better to give a big concentrated effort to these three platforms than give minimal effort in an attempt to reach everyone everywhere all the time.
- Be consistent:
Creating a consistent schedule for your blog updates, social media posts, YouTube videos and newsletters is key if you hope to engage your audience and grow your following or customer base. Additionally, platforms such as YouTube, Instagram, and Pinterest reward their active and consistent users. If your personal brand is growing at a pace that’s a bit hard to keep up with and you’re constantly producing new content, tools like Hootsuite and Sprout Social can be extremely beneficial when working to schedule your content.