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When To Use Social Media And When To Use Search Engine Marketing

By: Jason Khoo

Social media and search engine marketing (SEM) are the two predominant forms of advertising that dominate the online marketing space. To succeed in marketing, it’s important for your business to grasp these marketing channels.

As companies invest more and more into their marketing efforts, the question naturally arises: Which is better?

Before I dive into that question, it is important to understand that the question itself is faulty. Neither social media nor SEM is better than the other. One medium may be better based on the needs of the individual business/industry; however, neither is inherently better than the other.

I am not going to clarify which one is better. Instead, I will seek to increase understanding of each medium so that your business can best utilize each tactic.

Read More: https://www.forbes.com/sites/theyec/2020/02/10/when-to-use-social-media-and-when-to-use-search-engine-marketing/#6838590e30cd